About us

Our Passion for Play

We’re John & Eve, and our mission is simple: to bring the best toys into the lives of curious, growing kids.

As parents, we understand how powerful play can be. It’s more than entertainment – it’s how children explore, learn, and connect with the world around them. What started in our own home became a shared passion to create meaningful moments for families everywhere.

Creating Joy for Our Family and Yours

As parents, we know the magic of play.
It’s not just about the toys – it’s about the spark in their eyes, the giggles, and the memories we create together.

We test and choose everything ourselves because we believe every child deserves something truly special. If it doesn’t feel right for our family, it doesn’t belong in yours.

Safe, Engaging, and Loved by Kids

We’re dedicated to quality, safety, and thoughtful design. Every item goes through real playtime in our home before it ever reaches yours.

Only what truly engages, supports development, and brings joy makes it into our collection. Because we would never offer your family anything we wouldn’t give our own.